Water Smart, Market Smart

Get the edge on smart irrigation marketing by learning from these companies' innovative, award-winning campaigns.


  Nearly 75 percent of irrigation professionals promote smart irrigation. This according to HindSite Software's recently released Green Industry Equipment Report. Why is it so important for contractors to market smart irrigation?
  "Becoming aware of year-round water usage can differentiate a company from its competitors," says Noreen Rich, senior marketing manager and foundation director of the Irrigation Association. "Contractors can brand themselves as more of a green company, which is a first choice for most people. Contractors should help manage water if they want ... (Read More...)

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8/19/2014 - AgCon Equipment Adds Terex Compact Construction Equipment Line


AgCon Equipment (Agriculture and Construction Equipment Sales, Service Parts and Rentals) is now an authorized distributor of the Terex compact construction equipment line, including compact track loaders, skid steer loaders, compact excavators, compact ...More

8/18/2014 - GIE+EXPO User-Friendly Tools


Register by September 11 to get the early-bird discount
GIE+EXPO 2014's $15 early-bird registration fee is available through September 11 at www.gie-expo.com. From September 12 until 5 p.m. EDT on October 21, preregistration will be $30. For those who wait to register during the show at the Kentucky Exposition ...More
Redi-Rock Announces Winners of Annual Rocky Awards - Redi-Rock International is pleased to announce the winners of Redi-Ro...

8/15/2014 - Redi-Rock Announces Winners of Annual Rocky Awards


Redi-Rock International is pleased to announce the winners of Redi-Rock International's annual Rocky Awards for projects completed within the past year have been announced. The Rocky Awards honor the best Redi-Rock walls built in the categories of Commercial, ...More

7/22/2014 - Entries Sought for HNA Hardscape Project Awards


Hardscape North America is now accepting entries for the 7th Annual HNA Hardscape Project Awards to be presented during the HNA 2014 Awards Breakfast being held on Friday, October 24, 2014, at the Hyatt Regency Louisville in Louisville, Kentucky. ...More

7/16/2014 - Author Janine Driver to Present CENTS Keynote


Janine Driver, the New York Times Best Selling author of "You Say More Than You Think" (Random House) and, most recently, "You Can't Lie To Me" (HarperOne) has been selected as Keynote for CENTS Marketplace & University January ...More



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