Water Smart, Market Smart

Get the edge on smart irrigation marketing by learning from these companies' innovative, award-winning campaigns.


  Nearly 75 percent of irrigation professionals promote smart irrigation. This according to HindSite Software's recently released Green Industry Equipment Report. Why is it so important for contractors to market smart irrigation?
  "Becoming aware of year-round water usage can differentiate a company from its competitors," says Noreen Rich, senior marketing manager and foundation director of the Irrigation Association. "Contractors can brand themselves as more of a green company, which is a first choice for most people. Contractors should help manage water if they want ... (Read More...)

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7/22/2014 - Entries Sought for HNA Hardscape Project Awards


Hardscape North America is now accepting entries for the 7th Annual HNA Hardscape Project Awards to be presented during the HNA 2014 Awards Breakfast being held on Friday, October 24, 2014, at the Hyatt Regency Louisville in Louisville, Kentucky. ...More

7/16/2014 - Author Janine Driver to Present CENTS Keynote


Janine Driver, the New York Times Best Selling author of "You Say More Than You Think" (Random House) and, most recently, "You Can't Lie To Me" (HarperOne) has been selected as Keynote for CENTS Marketplace & University January ...More

7/15/2014 - PERC, Audubon International Partnership


The Propane Education & Research Council announced that it has partnered with environmental nonprofit Audubon International to advance the use of clean, low-emission propane equipment, which aligns with Audubon International's mission to facilitate ...More
Promotions at Rhodeside & Harwell - Rhodeside & Harwell, an award-winning landscape architecture and planning practice...

7/10/2014 - Promotions at Rhodeside & Harwell


Rhodeside & Harwell, an award-winning landscape architecture and planning practice headquartered in the Washington, D.C., area, has promoted three of the firm's senior staff. Kurt Parker, an associate principal and landscape architect, ...More

7/10/2014 - HNA 2014 - Don't Miss It!


Workshops, educational opportunities and hands-on hardscape demonstrations
Events, workshops and conference sessions have been announced for the hardscape industry's largest trade show, HNA 2014. This year's show will take place Oct. 22-24 at the Kentucky Exposition Center in Louisville, Kentucky. HNA 2014 offers many favorite ...More



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