When demand is high for your products and services, life is pretty good.
And, great news for us, demand for packaged lawn and garden consumables — products like fertilizers, pesticides, growing media, seeds and mulch — is forecast to rise in the U.S. 3.4 percent per year until 2020. The gains coming will take the industry to a projected $9.3 billion.
As a result, professional landscape firms should expect an increase in business, according to the Freedonia Group’s Lawn & Garden Consumables study.
When it comes to specific trends, the Freedonia Group’s research says vegetable, fruit and herb gardens will remain top of mind for consumers, who adopted the edible gardening trend during the economic recession as a way to focus on an inexpensive and productive hobby that was also sustainable. The trend is expected to continue even as the economy improves.
The study also revealed that rising government spending should contribute to greater demand for lawn and garden consumables at public buildings and parks.
These projected five years of gains will be much better than the 2010 to 2015 period when lagging consumer confidence and economic and environmental concerns negatively impacted demand.